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- What's behind GM's $3 billion global media buying review?
From Detroit to Dubai, advertising industry insiders are buzzing over GM's $3 billion-plus global media agency review.
Переслать - BMW North America names new ad agency for $160 million account
BMW of North America has named MDC Partners' Kirshenbaum Bond Senecal and Partners as its lead agency for national brand creative, regional and dealer advertising in the United States.Переслать - BYD's profit tumbles 89% in first half
BYD Co.Переслать - Kia's dancing hamsters return in new ad campaign
Kia Motors America is bringing back its dancing hamsters in a new ad campaign for the freshened 2012 Kia Soul. Kia posted a 60-second commercial on YouTube this morning.Переслать - Saab Auto seeks more cash while not ruling out reorganization
Saab Automobile is working primarily on raising more funds to survive over the next several days, while not ruling out filing for reorganization to protect itself from creditors, a spokesman said.Переслать - Volkswagen boosts investment in renewable energy, report says
Volkswagen will increase a commitment to renewable energy to almost 1 billion euros ($1.44 billion), a substantial increase over the previous mid-term target.Переслать - Johnson Controls, CAW reach tentative labor pact
The Canadian Auto Workers union said today it reached a tentative labor pact with auto supplier Johnson Controls just hours before a deadline for a strike that would have had an immediate impact on General Motors vehicle production.Переслать - German automakers' expansion plans hit by shortage of engineers
BMW and Porsche are predicting record sales for their cars this year, but are vying to find enough engineers to make them.Переслать
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