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- Chevrolet saddles up with U of Texas in Silverado marketing deal
Chevrolet, aiming to give a boost to the launch of the redesigned 2014 Silverado, has signed a multi-year marketing partnership with the University of Texas' athletics programs. Financial terms of the pact were not released.
Переслать - Tesla's market value rises to $20 billion on EV optimism
Tesla Motors' market value exceeded $20 billion as investors remain optimistic that Elon Musk can keep widening the appeal of electric-powered cars.Переслать - Mich. governor to name former Mercedes VP to state auto post, report says
Michigan Governor Rick Snyder is expected next week to announce the appointment of Nigel Francis, a former vice president at Mercedes-Benz AG and defunct Bright Automotive, as an automotive adviser to the state.Переслать - Carmakers look to video games for new routes to market
Automakers are increasingly strengthening their relationships with video-game manufacturers as they seek to promote their vehicles and woo young gamers as future customers.Переслать - Class project: Students shake up stores' marketing plans
Students in professor Allen Smith's Principles of Advertising class at Florida Atlantic University are just the sort of young automotive outsiders that managers at Napleton Nissan and Kia in Riviera Beach, Fla.Переслать - Land Rover will launch diesel hybrid SUVs
Land Rover plans to start taking orders for diesel-hybrid versions of its new Range Rover and Range Rover Sport models after their unveilings at the Frankfurt auto show.Переслать - Ford poised to ramp up Fusion output to challenge Camry
Ford has bigger aspirations than challenging the Toyota Camry. Its Fusion is about to take on the law of supply and demand.Переслать - Toyota adds discounts for Tesla-powered RAV4 EV
Toyota is discounting its all-electric RAV4 through low-cost lease and loan offers to boost demand for the slow-selling compact crossover that's powered by a Tesla Motors battery pack and motor.Переслать - China's Geely targets U.S. exports with Volvo-developed models in 2016
Geely Automobile, whose parent owns Volvo Cars, said it plans to start exporting vehicles that it develops with the Swedish brand to the United States in 2016.Переслать - With MandA picking up, private groups slug it out with the publics
As dealership buy-sells heat up, large privately held dealership groups are bidding aggressively against the large public groups, even for the largest deals.Переслать
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