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- Faith in 30-second spots, doubts about Twitter -- exploring the mind of GM's new outsider
General Motors Co. reached outside for its new vice president of marketing. But Joel Ewanick, 49, has been operating in the auto industry for most of his career, at Nissan, Hyundai, Porsche and Saatchi + Saatchi, where he worked with the Lexus brand.
Переслать - For Nissan's marketing department, it's catch-and-release
Barely six weeks after it snatched away an advertising star from rival Hyundai Motor America, Nissan North America Inc. has had the tables turned on it. General Motors Co.Переслать - Buick to scrap trim levels, 'step' toward packages customers want
Buick will eliminate its and#8220;CX,and#8221; and#8220;CXLand#8221; and and#8220;CXSand#8221; trim levels in the 2012 model year, opting for a few and#8220;stair-stepand#8221; packages instead.Переслать - Tim MacCarthy, veteran lobbyist, dies at 65
Tim MacCarthy, veteran auto industry lobbyist, died Sunday, May 2, after battling cancer. MacCarthy, who was 65, was known especially for his tact and his ability to unite the industry on trade issues.Переслать - Foreign automakers will oppose beefed up car safety regulations
Foreign automakers plan to fight back tomorrow against a House bill aimed at improving car safety and tightening federal oversight in the wake of Toyotaand#8217;s sudden acceleration problems.Переслать - GM hires Nissan's Ewanick to run U.S. marketing; Docherty to be reassigned
General Motors Co. named Nissan's Joel Ewanick as its top U.S. marketing executive today, replacing Susan Docherty as the automaker's fourth lead marketer in a year. Ewanick, 49, will take over as vice president of U.S.Переслать - Visteon trustee supports examiner to probe plan
The U.S. trustee overseeing the bankruptcy of auto-parts maker Visteon Corp. said she supports equity holders' request that an examiner be appointed to look more closely into the company's restructuring plan, according to court papers.Переслать - GM recalls Hummer H3s for hood parts that may break off
General Motors Co. is recalling about 126,130 Hummer H3 models to address the risk that part of the hood could detach from the vehicle while driving.Переслать - Toyota's Fay, Pflughaupt swap roles in sales, marketing shuffle
Toyota Division, relying on steep incentives to sustain demand during its recall crisis, has shuffled chiefs in its U.S. sales and marketing posts.Переслать - GMAC brand may survive for GM financing
General Motors Co. is talking with GMAC Financial Services about keeping the GMAC brand for GM financing when the lender changes its name Monday to Ally Financial Inc.Переслать
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