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- Making a splash with digital tools
Automakers are finding new ways to use social media and digital marketing to draw attention and lure potential buyers, marketing executives said this week at the Automotive News New York marketing seminar. Take American Honda Motor Co.
Переслать - Toyota's design overhaul about to bear fruit
Four years before taking the helm of Toyota in 2009, Akio Toyoda began quietly studying auto design under a veteran stylist at the carmaker's dome-roofed creative studio here. Call it a premonition.Переслать - Pricier CTS is a test of Cadillac's cachet
Despite the buzz and the accolades heaped on Cadillac's ATS compact sedan, Caddy executives are quick to say that the elder-brother CTS is where the brand's true identity lies.Переслать - Ally claims Santander stole trade secrets for Chrysler Finance job
A joint venture of a Banco Santander unit and Chrysler Group was accused in a lawsuit by Ally Financial of violating a copyright on loan forms to avoid a $150 million accounting penalty.Переслать - Fiat picks Chrysler's Garberding to steer global purchasing
Fiat named Chrysler Group manufacturing head Scott Garberding as its global chief purchasing officer. Chrysler appointed Mauro Pino head of manufacturing in North America, replacing Garberding. Both appointments are effective immediately.Переслать - GM adding shift to boost engine output at Tenn. plant
GM is adding a second production shift at its Spring Hill, Tenn., plant to boost output of four-cylinder Ecotec engines. GM spokeswoman Kristy Bergstrom said the expansion will help meet a projected increase in demand for the company's 2.Переслать - Cadillac's revamped CTS sedan first key test for new chief
Bob Ferguson's first big test as Cadillac chief arrives in dealerships next month with the launch of the redesigned CTS, a lower, longer, sleeker sedan that's supposed to move the model upmarket to better compete with the BMW 5 Series.Переслать - VW denies it may miss profit goals on slow growth, higher MQB costs
VW denied that the company may miss its profit goals because of slower growth and higher-than-expected costs for the ramp up of its MQB architecture.Переслать - BMW recalling 134,100 sedans in U.S. for rear lighting glitch
BMW AG is recalling 134,100 BMW 5 Series sedans in the United States to address potentially faulty rear lights.Переслать - Suppliers dig deep for nuggets of data to speed efficiency
In advance of a rise in new and redesigned vehicle introductions, auto suppliers are finding ways to collect and analyze "big data" to improve product planning, streamline development and meet the industry's aggressive launch schedules over the next...Переслать
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